Meet the Maker: Alvina Panjikar & Kanchan Gandhi – Lost & Found

Meet Alvina and Kanchan, co-founders of Lost & Found that makes ‘all-fabric’ bags that are contemporary, fashionable, and all-purpose.

Lost & Found is a brand of ‘all-fabric’ bags that caters to travel getaway and fashion needs. There are based out of Mumbai. Lost & Found comprise Alvina Panjikar, Co-Founder, 31 years, Kanchan Gandhi, Co-Founder, 31 years, and Shahrukh Khan, Production Manager, 22 years. You are cordially invited to discover different facets of their unique offerings.  

What were you doing before you started doing this?

Kanchan & Alvina were advertising professionals working at Leo Burnett, one of the world’s leading advertising agencies.

Why did you choose to do what you do?

Entrepreneurship gives a very strong sense of achievement. We always wanted to be our own boss! During our college days, we would collect old denims from people and create bags out of them. We observed that there was a lot of clutter in the handbags market with leather and faux leather dominating this scene. Hence we thought of creating a fresh line of ALL FABRIC products that look as sturdy as leather, but add their own unique touch to the product.

A behind the scenes look at their craftsman at work

We are fascinated by names. What’s the story behind your brand name?

Entrepreneurship is a journey where you feel more lost than found for years till you establish your business completely. Every day, you face several moments where you feel completely lost and the very next moment a piece of good news can bring in happiness and make you feel like you’ve found yourself and your motivation! In our opinion, Lost & Found is a story of every entrepreneur!

Which are your best selling products?  

Our travel duffels and fitness duffels with yoga mat holder and separate shoe compartment are doing really well. People appreciate our choice of classic fabrics and relatable prints. Our sling bags for café dates & bike rides are also getting a very good response.

People also adore our ‘All fabric’ westernized kolhapuri footwear that is soft, comfy, and will never give you shoe bites.

What kind of people do you create your products for?

We handcraft products for people with individual taste and preferences, who love to create their own trend, rather than follow what others subscribe to.

We fulfil getaway needs of people – whether it’s fitness getaway, movie getaway, a long drive or a weekend trip!

We cater to travellers, explorers and people who love to take off without a second thought.

What are the challenges you face in connection with achieving your goals? 

It’s difficult to break through the online market governed by heavy discounts. We put in a lot of effort in creating innovative products and offering the best quality. We tie up with weavers & Indian fabric manufacturers from different parts of India to promote them and their work. Our prints are created by global artists. It is difficult to offer products that are made with such love and passion, at unfairly discounted prices. Nonetheless, we will soon be refreshing our business model to offer some exciting products to our beloved audience.

Where do you see your brand three years from now?

Today, most of the fashion & lifestyle brands we like tend to be imported. Rarely do we see Indian brands getting popular globally. We would like to place our brand on the global map with a whole range of products catering to various travel and getaway needs of the crowd.

What would you be doing if you weren’t doing this?

Once an entrepreneur, always an entrepreneur is what we believe. If not this, we’d be running our own restaurant that serves world cuisine. We live to eat and love to travel. Discovering and enabling getaways into food and life is what drives us.  

Visit the Lost & Found Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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