Meet the Maker: Anesha Menon – Beraru

Beraru is dedicated to beautiful and stylish home and personal accessories that are handcrafted to accentuate your personality and style quotient.

 

“The name Beraru is a combination of my mom’s and dad’s name. As girls, we cannot really take our family name forward and what better way than attaching their name to what I intend to eventually make successful and popular and loved!” – Anesha, founder, Beraru

Beraru is dedicated to beautiful and stylish home and personal accessories that are handcrafted to accentuate your personality and style quotient. Located in Khar (West), Mumbai, the heart and soul of “Beraru”  is Anesha, the sole designer and founder. She is helped by two hardworking and very sincere karigars (artisans) who help Anesha turn her ideas into handmade products, that, are a cut above the ordinary. We spoke to the young, dynamic, and very creative Anesha in order to get to know Beraru and her better. You are cordially invited to discover the Beraru story.

What were you doing before you started doing this?

I was and still work in a regular 9 to 5 job. I make time for what I love doing most, which is design and creating.

Why did you choose to do what you do?

I generally do not follow trends. I listen to my moods and follow my heart when it comes to fashion. This is because I believe fashion is personal. I chose to create Beraru because I felt there is a gap in the market, and, what I do – create accessories that are infused with creativity, character and organic strength – could fill it. In a nutshell, I believe every designer creates out of the need to make something that appeals to them the most and I guess that is why I do what I do and create something that makes me shine and radiate with personal satisfaction.

We are fascinated by names. What’s the story behind your brand name?

The name Beraru is a combination of my mom’s and dad’s name. As girls, we cannot really take our family name forward and what better way than attaching their name to what I intend to eventually make successful and popular and loved!

Which are your best selling products?

We are still in the process of making and creating a line of products. Right now, my bags are most sought after.

What kind of people do you create your products for?

I would like to think that my products would appeal to all kinds of people. However, it would take someone who is bold enough to start a trend rather than simply follow one, to really appreciate the kind of products Beraru creates. People unafraid to carry something that sets them apart or, rather, someone who is hungry for something different that defines their personality, are the kind of people who will love what I do.

What are the challenges you face in connection with achieving your goals?

The challenge I grapple with most is, my ability to communicate the need for attention to detail while making products of a certain standard, that I feel is appropriate and acceptable. The fact that people have a “Chalta Hai” attitude and feel that a little compromise here and there won’t hurt or alter the essence of something made out of sheer passion is something I’m constantly trying to weed out.

Where do you see your brand three years from now?

Well, I like to take each day as it comes and hope that three years from now Beraru is a widely recognised and deeply loved brand.

What would you be doing if you weren’t doing this?

Designing and creating is a passion, that has now turned into a business and I would do it anyway, whether for business or pleasure.

Visit the Beraru Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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