The most creative job titles in Indian companies
The promise of a unique job title is one such tactic because a company that has creative job designations is perceived as having a work culture that is fun and innovative. Let’s take a look at some examples and open our minds to the unusual possibilities that lie in the area of name-calling when it comes to job descriptions.
Companies do different things to attract talent. The promise of a unique job title is one such tactic because a company that has creative job designations is perceived as having a work culture that is fun and innovative. As a result, people are being called ‘Chief Geek Officers‘, ‘Dream catchers‘, ‘Gold Miners‘ and even ‘Heads of Fire Fighting‘.
Fact is, this trend actually started during the dotcom boom in the late 90s, but has gained currency now, especially among the new-age start-ups, who are increasingly doing away with ghisa-pita designations.
Let’s take a look at some examples and open our minds to the unusual possibilities that lie in the area of name-calling when it comes to job descriptions.
For starters, at software firm SapientNitro, a person working on software codes like CSS, JS and HTML is called the ‘Creator of Experiences‘.
Still at SapientNitro, we also have an ‘Omni-Maestro of Integrated Commerce‘, a ‘Curator of next-generation digital experiences‘, and a ‘Preserver of Experience‘.
Then, at Smartprix.com, an online comparison shopping platform, there is a ‘Chief Delight Officer (HR)‘, whose job is connecting people, building teams, reducing stress, and promoting a happy work culture. While ‘Social Birds‘ handle social media, and a ‘Community Data Guerrilla‘ looks after data analytics.
Moving on, iTraveller.com believes breaking the stereotype of designations is a way to foster a more stimulating work environment and have adopted job titles like ‘Chief Tweeting Officer‘, ‘Chief Jolly Officer‘ and ‘Chief Geeky Officer‘, to name three.
Another technology firm, Talview.com has refashioned the traditional Chief Operations Officer into a ‘Chief of Customer Success‘.
Then you have the case of the very well-known author, leadership consultant, physician, and mythologist, Devdutt Pattanaik who used to be the ‘Chief Belief Officer‘ at The Future Group – his role was to help employees find inner peace and mental tranquility through mythological practices.
And last but not the least, we have Rohit Raj and Varun Duggirala, co-founders of The Glitch, a digital marketing agency, who have chosen to designate all senior producers at the firm as ‘Son of a Glitch‘. Enough said.
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