Meet the Maker: Dipti & Vikas Jain – Suka Creations

Meet Deepti and Vikas Jain, founders of Suka Creations, whose designers are collaborating with tribal artists and artisans to create unique organic products.

Suka (in Sanskrit) means “The Bright One”. Their mission is to work for the betterment of society. At Suka Creations, designers are collaborating with tribal people artists and artisans to design and create unique organic products. “We invite you to connect with mysterious yet modern Bharat!” is their tagline.

Created to play the role of an enduring and essential bridge between connoisseurs/collectors and the artisans of rural and tribal Bharat, they intend to provide better business opportunities to the tribal artisans they partner with to serve the overall objective is to create more artisans by imparting training and support services to the communities they work with.

Let’s get to know Suka Creations better.

Why did you choose to do what you do?

In villages of Bastar, Chattisgarh, we found that the main occupation of the tribal people is handicrafts. We also found that is was being threatened and slowly dying because of lack of support, low sales, and diminishing returns.

But there are customers out there who want to support and own these authentic, eco-friendly products. Thus we decided to bridge the gap and provide better opportunities to promote and help these and other artisans around India lead happier lives.

What were you doing before you started doing this?

Dipti Jain, Chartered Accountant and Certified Internal Auditor (USA), worked as Consultant with MNCs for Business process re-eingenieng, financing, auditing, and related activities.

Dipti Jain

Dipti Jain – Founder

Vikas Jain, Chartered Accountancy Final Student, Company Secretary Final Student, used to manage the family business of Micro Financing

Vikas Jain

Vikas Jain – Founder

The core team at Suka Creations?

Dipti Jain (Partner)

Vikas Jain (Partner)
Pritam Verma
Payal
Veena
10 Artisans

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Best selling products?  

Tuma – Lamps made of Bottle Gourds i.e. Lauki, which takes up to six months to process, dry, decorate with the art of Pyrography (creating designs on wood using a hot knife).

 

Wind Flutes – Flutes that sound sweet in any hands.

Water Flutes – Generates the sound of flowing water.

Wind Chimes – Made of Bamboo and wrought iron, carved with the art of Pyrography.

Lippan Art – Wall hangings made using mud and mirrors, created by the tribal artisans from Gujarat, initially evolved to decorate and keep the house cool.

Kind of people do you create your products for? 

Our products are for tasteful folks who want to fly on the wings of art which is rooted in the earthy traditions of the tribes of mysterious and modern Bharat.  

Challenges you face in connection with achieving your goals? 

Convincing artisans of the potential there is to grow and prosper and continue working in a space that is being taken over by the business of modernity.

Developing a range of products – artisans are skilled in a particular type and don’t want to experiment.

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Where do you see yourself three years from now?

Our dream is to be a major employment provider in Bastar.

What would you be doing if you weren’t doing this?

Social Enterprise for Women of Tribal Areas

Visit the Suka Creations Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

1 Comment

  1. Avatar
    Shrenik jain August 09, 2017

    All the product r pure n unique. Regards , shrenik jain , 9422706601

    Reply

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