Meet the Maker: Hormuzdyr Gabba – LimitedEditionIn

Hormuzdyr, a DIY enthusiast, tells us about his brand LimitedEditionIn. He picks up unique pieces of discarded equipment from Mumbai's Chor Bazar and converts them into lamps that are one-of-a-kind. Each lamp is only made once, hence the name Limited Edition.

“I work in my second bedroom, which has been slowly and steadily converted into a mini workshop, with tools picked up from Chor bazar or OLX. My bathroom is my spray painting booth. “ –  Hormuzdyr Gabba, founder of LimitedEditionIn

LimitedEditionIn is the story of a Pinterest inspired DIY enthusiast who started off by making string lamps in Bangalore as a challenge to a flea market seller. Once he moved to Mumbai and had access to the famed Chor Bazar, he started picking up unique pieces of discarded equipment, which would be converted into lamps that are one-of-a-kind. Each lamp is only made once, since the same may not be available again, Hence the name LimitedEditionIN. All the lamps are completely handmade. You may notice a few flaws in the finished product. This makes each piece unique in its own way

We chatted with Hormuzdyr Gabba, founder of LimitedEditionIn to get to know the brand better. You are cordially invited to the conversation. 

Where are you located?

Mumbai

How many (if more than one) members make up your team? Their names and age, please.

I do most of the work, except when it comes to complicated wiring or advice, which I take from my brother-in-law, Vispi (who himself is very talented and creative). My go-to person for choice of colors etc. when I’m confused is my wife Roshni.

What were you doing before you started doing this?

I am a full time hotelier working in one of India’s premier hotel chains. This is a hobby that started few years back in Bangalore, when one artist/creator in a flea market did not answer my question and teased me saying you won’t understand.


Why did you choose to do what you do?

I am an avid fan of Pinterest and get a lot of ideas from there for lamps and food and beverage related stuff, which I use in my hotel quite often.

A few years back, Industrial décor started showing up in new bars and restaurants in Bangalore. It caught my eye. I liked it. I wanted to do something similar for myself too.

 

However, once you search online, there are 2 options available. Cheap machine-made ones from China  that are sold at exorbitant prices in India or you have to order from Etsy in dollars and pay an additional price for delivery.

 

So I decided to make my own stuff. Then, friends started placing orders with me for custom made lamps. Finally I decided to sell online. I have sold more products abroad than in India, where people are more appreciative about this stuff.

We are fascinated by names. What’s the story behind your brand name?

We did start with a few options – The one and only (got the tags made in SS). Then, we thought L.E.D (got the cards and logo work done). Finally, because the names were already taken by someone on an online platform I decided to go with the one we have now – LimitedEditionIN, which is a way to say limited editions made in India.

Which are your best selling products?

My Table lamps.


What kind of people do you create your products for?

My products are aimed mostly at bachelors and youngsters, who like having one-of-a-kind stuff at their house, rather than colour-coordinated or designer stuff. My lamps are made from carefully-chosen recycled material.

What are the challenges you face in connection with achieving your goals?

There are many. The ones that come to mind immediately are;

– Convincing people about the authenticity of the product and the reason for a slightly higher price – because of the effort and time it takes to make them
– Getting electrical parts and accessories, paints custom made lamp shades, etc –e.g – wires, bulb holders that will actually fit into the lamp to hold bulbs, a lot of trial and error, time for sourcing parts from online dealers in China etc.

Air-Horn_1

Air Horn – Table Lamp


Where do you see your brand three years from now?

I think my products are very unique and they will not sell to the mass market. I believe my products will be picked up by a select set of people who appreciate handmade stuff. Still, with luck and little more marketing, I believe there is a bigger market for my product. In fact, I attach this really big brass name-plate with my number on it hoping people will call me for custom orders

What would you be doing if you weren’t doing this?

Doing some exercise after work or drinking a few beers. This is honestly my best stress buster. I close the room and get completely engulfed in it till my wife screams out dinner.

Visit the LimitedEditionIN Shop on Engrave

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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