Jeremy Meyers does Godrej

Recently Godrej commissioned a well-known artist, Jeremy Myers, to create a sculpture from their last batch of typewriters. Take a look at what he came up with.

While trawling the web, we discovered this really cool initiative by Godrej. It’s called Godrej Archives.

In a nutshell, Godrej Archives is a step towards nurturing and celebrating the history of Godrej. It aims to share the contributions made by the Godrej Group to the industrial history of India and highlight its role in the country’s future.

Recently Godrej commissioned a well-known artist, Jeremy Myers, to create a sculpture from their last batch of typewriters.

They chose well.

This artist is obsessed with creating pieces of art only out of typewriter parts. He is an avid collector of typewriters and scours yard sales, thrift stores, flea markets, and other such spaces for them. Also, he does not use any power tools to create these sculptures.

Interestingly enough, before this artist got into typewriters, he worked for a while as an apprentice to an idol maker in India. There he learnt to create huge sculptures using resin.

What he did for Godrej was done using 60 typewriters. And when in India, he did as many Indians tend to do – he broke a few rules and did a bit of ‘jugaad.’ As in, he melded a few parts together for his kinetic lotus sculpture because it was mechanical. But it was well worth it.

At 13-and-a-half feet, the kinetic lotus is his magnum opus and largest to date.

Making of the sculpture – The Lotus

 

 

 

At Engrave, we can’t get enough of makes who hand-make all sorts of amazing things in India. We appreciate what Jeremy Mayers and Godrej are doing for Made in India and handmade in India.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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