Meet The Maker: Jesal Pathak and Nischal Abhaykumar – OneOrTheOther

Jesal Pathak and Nischal Abhaykumar, founders of OneOrTheOther, collaborate with creative professionals to bring you unique prints for great interiors, contemporary spaces, and modern homes.

OneOrTheOther (OOTO) is Jesal Pathak and Nischal Abhaykumar. They are here to bring you a world of the most unique prints for great interiors, contemporary spaces, and modern homes. They are located in Bangalore, India. OOTO works on a collaboration model. Creative professional like architects, graphic designers, photographers, etc. are invited to work on a theme. Then both (OOTO and the artist) work on stories for the artwork collection that’s built around the kind of work they do. The initial sketches by the artist/s are then refined and produced for customers. We spoke to OOTO to get to know them better. You are cordially invited to join us on this fascinating journey.

What were you doing before you started doing this?

OOTO is an offshoot of M9 Design Studio – Space design consultancy dealing with architecture, interiors, and furniture design projects of various scales.

Why did you choose to do what you do?

The idea for OOTO came about when we were designing our house. The architecture provided large wall surfaces, which could hold many posters and artworks. We started scouting for these and found very few that appealed to us. So we decided to make few on our own. These were liked by many of our friends and clients too. Thus, was born OOTO.

behind-the-scenes-of-ooth

Behind the Scenes with OOTO

We are fascinated by names. What’s the story behind your brand name?

We don’t really have a specific story to tell. However, OOTO almost suggests the wide range of options to choose from.

Which are your best selling products?

The collection – Architecturally speaking sells the best.

What kind of people do you create your products for?

Our products are designed for a young, well-travelled individual with a liking for modern and minimal design, and someone who is looking to create a distinctive mood in a space.

What are the challenges you face in connection with achieving your goals?

Driving sales is a major issue. People love our artworks and we get many appreciative emails and messages. But when it comes to sales, the numbers are minuscule.

Where do you see your brand three years from now?

Under OOTO – we already do graphic printed furniture and space graphics for our in-house clients. We might bring some of it to retail soon. We are also working towards a range of decor products and toys in wood – but this is at a very nascent stage right now.

What would you be doing if you weren’t doing this?

We have our hands full with projects at the design studio.

Vist the OneOrTheOther Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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