Meet the Maker: Neeta Goyal – Aria Arts

We catch up with Neeta Goyal, who fills us in on her brand Aria Arts, that creates beautiful, unique handpainted decor on porcelain.

“Art and craft is my life. I cannot imagine life without it. I paint in my sleep also. In my dreams, too, I see only new pieces created by me.” – Neeta Goyal, Aria Arts

Hand-painted on porcelain, unique and exclusive as gifts and for personal use – this is the essence of what Aria Arts has on offer for you. They are located in Mumbai. We spoke to Neeta Goyal – the heart and soul of Aria Arts – to get to know the brand better. You are cordially invited to the conversation. Welcome.   

How many (if more than one) members make up your team?

My products are hand-painted and hand made only by me. I do not have any team members.

What were you doing before you started doing this?

I was the Head of Department of a reputed play school in Mumbai. I was pursuing painting and crochet as a hobby and just selling to friends and family. In 2014, I took it up as a full time career and started participating in exhibitions. The rest, as they say, is history. Thus, began the story of Aria Arts.

Why did you choose to do what you do?

It gives me immense satisfaction and pleasure to work on these pieces of art. Each piece is a different creation. Art and craft is also a kind of meditation. I am totally detached from everything when I am involved in my art.

We are fascinated by names. What’s the story behind your brand name?

Aria is my first grandchild’s name. She is my grand-daughter. Aria in Hebrew means a song or a melody. She was born in 2014. It was then that I decided to go commercial. Thus, along with my grand-daughter, my company was also born. Hence, I decided to call it Aria Arts.

Which are your best selling products?

Each piece of mine is a unique piece and difficult to replicate the same. But there are some best-selling products, like my series on Landmarks of Mumbai, where I have painted the different Mumbai landmarks on tiles with intricate pen-work. Also, my wall décor plates sell well. And so do my tea caddies, where I have painted different spices.

What kind of people do you create your products for? 

My products are made especially for people who value art and are looking for something different. You can get the usual wall décor items and crockery pieces anywhere in the market. But nowhere will anyone find wall plates, dinner plates, tea sets, cake servers etc. like mine. People who go for a perfectly coordinated look go for my beautiful beaded batuas.

What are the challenges you face in connection with achieving your goals? 

Not many people understand the value of art and the kind of patience, perseverance, and hard work that goes in creating one single piece. Because of the effort that it takes, the pricing tends to be a touch higher than usual. One cannot compete with the price of the mass made factory items which are definitely cheaper than my pieces.

Where do you see your brand three years from now?

I see it going national and international. My pieces can be found in homes across India and around the world. I plan and wish to take this unique art of porcelain painting to a different level. I have already started working on different techniques.

What would you be doing if you weren’t doing this?

Art and craft is my life. I cannot imagine life without it. I paint in my sleep also. In my dreams, too, I see only new pieces created by me.

Visit the Aria Arts Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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