Meet the Maker: Dr. Mohit, Dr. Harsimran & Paras Bhatia – Fuschia
Meet the founders of Fuschia, an earth-friendly brand that’s dedicated to natural, handmade skincare.
Founded by Dr. Mohit Bhatia , 33, Dr. Harsimran Kaur Bhatia, 33, and Paras Bhatia, 27, located in Delhi, Fuschia is an earth-friendly brand that’s dedicated to natural, handmade skincare.
Fuschia was created with the aim to encourage the concept of ‘Natural’ skincare. In keeping with the idea that inhabits every pore of the brand, the name is inspired ‘Fuschia’, a colourful flower that symbolizes nature in its most vibrant form.
Let’s get to know the passionate people behind Fuschia better.
Why did you choose to do what you do?
We are a team of doctors. We wanted to create a skincare range that is essentially chemical free and has natural ingredients as a base.
After thoroughly studying the skincare market in India and abroad, we realised that most of the brands in the space were fraught with harsh chemicals.
Surprisingly, not many people are aware of the kind of harmful things they feed their skin under the mistaken idea of skincare.
‘Natural skincare’ still remains a blanket term for most of the Indian customers. The ever growing demand for and existing confusion about ‘natural skincare’ have been strategically exploited by a lot of labels. Words like Natural/Herbal/Ayurvedic don’t make it so. It’s the ingredients that matter.
We decided to establish Fuschia as a brand that promotes ‘natural skincare’ products that are truly free of SLS, Parabens, Pthalates, Mineral oils and Synthetic colours.
What were you doing before you started doing this?
We come from different backgrounds. Dr Mohit is experienced in Medico-marketing & Clinical Research of International Pharmaceutical MNCs for more than 5 years. Dr Harsimran is a qualified Ophthalmologist and a practicing surgeon. And Paras is an Engineering post graduate with professional training in Digital Marketing.
Our parent company Vkare Biosciences is known for its range of healthcare equipment and rehabilitation support. The philosophy of “We Care” has always been at the centre of everything we do.
Which are your best selling products?
All our products have loyal customers. But our herbal soaps, serums, face masks, face & body scrubs, lip balms, foot cream, and moisturizers are our best sellers. Also, our Charcoal Collection and green teas are very popular.
What kind of people do you create your products for?
It’s encouraging to see people who are ready to trust and try a new brand as ours. We try to reach out to this segment as priority customers. Our customers are folks who believe in and understand the concept of natural skincare. We believe in making products for people who swear by the quality of ingredients and are committed to it. Most of our customers are between 20-40 years old. To summarise, Fuschia is for people who will read the list of ingredients, and not just the tag of ‘Herbal/Natural/Ayurvedic’ before buying a product.
What are the challenges you face in connection with achieving your goals?
It is not easy to sell a new skincare brand in a price competitive market like ours. In the India most customers have an affinity either to big names or the most price competitive brand.
Our presence is mainly online and the dynamics of e-retail are subject to ever-changing rules and regulations. This becomes a big challenge to grapple with in this industry. We have no physical presence in brick and mortar stores. Establishing a presence here is another challenge that we are trying to overcome.
Also, our competitors are giants in the industry. We can’t beat them when it comes to presence, pricing and popularity. As a consequence, our survival mantra is ‘Quality & Distinct Product Variants”. These are things we never compromise.
Despite the challenges, what keeps us going is the love and trust of our customers.
Where do you see your brand three years from now?
We see ourselves as one of the most conscious, ethical, and admired brands in the minds of knowledgeable and conscientious customers that are willing to give their loyalty to natural handmade and organic skincare products.
What would you be doing if you weren’t doing this?
We were always fascinated by this industry. We really don’t know where we would have been if not in this segment. Maybe we could have been associated with the industry in one or the other possible way.
Visit the Fuschia Shop on Engrave.