Meet the Maker: Natasha Shah – The Nature’s Co.

Meet Natasha Shah, founder of The Nature's Co., your destination for a feel-good array of natural, luxurious, vegan-friendly bath, beauty and wellness products.

The Nature’s Co.’s founder, Natasha Shah, believes nature is a way of life. This philosophy is heavily influenced from the era where there was no alternative to nature. Before man discovered advanced survival techniques, he lived off the 5 purest forms of nature – air, sun, forest, earth and water. These forms have inspired five distinct creations of body and bath products: Atmospure, Starrize, Foressence, Earthborne and Aquaspark designed to soothe your mind, body, and soul.

Atmospure: Inspired by the atmosphere, the oxygenating process of the products in this range makes them feel like a breath of fresh air.

Starrize: Inspired by the sun, these products provide nourishment much like the sun. But at the same time, they protect, especially against harmful radiation and its effects. As a consequence, they relax and rejuvenate your body to make it glow.

Foressence: captures the very essence of the forest produce. The products carry strong and captivating fragrances that nourish and replenish the body.

Earthborne: Minerals and mud carry nurturing qualities of the soil. Enriching and reviving, the products of this range are truly born from the earth itself.

Aquaspark: Inspired by the water, the name brings together the rich aquatic ingredients that hydrate and replenish.

These 5 elements translate spa-like treatments. Each range embodies the qualities and wholesome goodness of the element that inspired it, hence the amalgamation of these elements give you “ The Nature’s Co.

The Nature’s Co. has been conducting research on natural ingredients, essential oils and its benefits since 2003. Combining the founder’s passion with research, it showcases a complete vegan, natural range of 200+ skin, hair, body care, and wellness products. Let’s get to know them better.

Natasha Shah – Founder, The Nature’s Co

Why did you start The Nature’s Co?

As a child, I (Natasha Shah) grew up using natural home remedies for beauty care that progressed to a natural inclination towards this subject. In business, I had a dream and desire to mold this subconscious learning into a comprehensive planet-friendly offering for discerning customers that care for an evolved kind of beauty care. It is with such foresight and enterprising spirit that The Nature’s Co. was founded.


Natasha engrossed with a customer at an exhibition.

Which are your best selling products?

Some of our most popular products are Coffee Face Scrub, an exfoliating face wash, Corn Exfoliating Face Pack, Garlic Anti Acne Cream, White Tea Night Cream, Sandalwood Body Wash, Limoncello Face Wash, Watercress Hair Cleanser, Rosemary Hibiscus Hair Mask, to name a few.

What were you doing before you started The Nature’s Co.?

I started my career in 2003 with Amar Remedies Ltd., a manufacturer of Ayurvedic products and cosmetic toiletries. As a Director of Amar Remedies Ltd, I spearheaded the export division and handled markets in Asia, Africa, and South America.

What kind of people do you create your products for? 

In 2009 when we launched The Nature’s Co., our target customers were defined as women only between the ages 25 to 65 years, but we have seen that change.

Our TG now comprises of men and women who aspire to be beautiful naturally. Today consumers are independent, evolved, educated and well read and traveled. They want to know what they are buying and what these products contain. Our products appeal to such responsible and aware consumers.

What are the challenges you face in connection with achieving your goals?

Earlier it was primarily about undertaking the task of educating people about the differences between herbal, natural, and ayurvedic products, and the reasons why one should opt for natural options. Now with newer brands popping up every day, an additional challenge we have to grapple with is to ensure we are always updated, upgraded and on our toes at all times.

Where do you see The Nature’s Co. three years from now?

I see us as a responsible brand with an extensive international footprint. Apart from products for men and women, we also have plans to turn our attention to products for Mother-Baby and Kids later this year.

What would you be doing if you weren’t doing this?

I’d probably be a brand expert offering my expertise to the retail industry and other business segments looking to build brands in the sustainable sector.

Check out The Nature’s Co. shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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