Meet the Maker: Neha Chugh – Mittibazaar

MittiBazaar promotes the use of traditional terracotta making culture. We chatted with Neha, the founder, about MittiBazaar and her plans for it. You are invited to get to know MittiBazaar better.

“MittiBazaar promotes the use of traditional terracotta making culture. We wish to project India in markets across the world as a reliable supplier of high-quality handicrafts goods and services. We empower women by showcasing their creativity and art to a wider audience. Today we feel proud to announce that we are serving the homes of people who are associated with MittiBazaar to earn a livelihood and gain love and respect.” – Neha Chugh, Founder, MittiBazaar 

 

 


MittiBazaar is based out of New Delhi. We chatted with Neha about the brand and her plans for it. You are cordially invited to get to know MittiBazaar better. Welcome.


What were you doing before you started doing this?

I was working with a company named C.P.Kukreja Architects as an Interior Designer for about 6 years.

Why did you choose to do what you do?

I am an Interior Designer and a Product Designer. I chose these two backgrounds because I have a taste for creativity and art. I love to design spaces with my beautiful handmade terracotta home decor products. Thus was born MittiBazaar.


We are fascinated by names. What’s the story behind your brand name?

The story is very unique and simple. My brand name is “MittiBazaar.” It describes the things we showcase and, all of which are made of ‘mitti,’ also known as terracotta.

Which are your best selling products?

Kitchenware, Home decor, and Gardenware are our best selling product categories.


What kind of people do you create your products for?

Our products target institutions and individuals looking to create spaces that reflect their fine taste and sensibilities.

What are the challenges you face in connection with achieving your goals?

We design very unique concepts that reflect the beauty of Indian culture. We are basically working with the aim of promoting PM Modi Make in India initiative. Our primary objective is not just to be profitable, but also engender a sense of self-respect and pride in the hearts and minds of the creators. It is, we believe, a noble initiative. And like any noble initiative, it can prove to be a tall order and quite challenging.


Where do you see your brand three years from now?

Mittibazaar was started with brush strokes four years ago. Our team is continuously trying to make home décor more interesting through our Indian contemporary designs and handcrafted products only in terracotta. The future is bright. We see ourselves expanding into markets across the world.

What would you be doing if you weren’t doing this?

Since I am a professional interior designer and a woman, I always wanted to start a venture that was related to my profession and something which enables women empowerment. I had always dreamt of becoming a designer and nothing else. I am grateful that I have become one.

 

Visit the MittiBazaar Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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