Meet the Maker: Poonam Tiwari & Jesse Selveraj – Every Corner

Every Corner is a Mumbai-based brand that creates exquisite handmade, custom-designed wall décor for spaces of every kind and, of course, every corner.

Every Corner is a Mumbai-based brand that creates exquisite handmade, custom-designed wall décor for spaces of every kind and, of course, every corner. It sees itself as an experience for tasteful folk that cherish the gift of good memories and seek beautiful things that can deliver these evolved feelings.

Started by Poonam (25) and assisted by Jesse (22), Every Corner is driven, differentiated, and dedicated to creating an aesthetically pleasing world for us to live in. Before founding Every Corner, Poonam was a freelance graphic designer and assisting her father in his business. You are cordially invited to get to know her and Every Corner better.

Why did you choose to do what you do?

I have always loved handmade antiques, be it decorating my place or gifting such things to near and dear ones. Adding a personal touch to anything has always been my thing. People have appreciated and admired this quality in me. All of which motivated me and gave me the courage to merge my hobby and pursue it as a profession.

We are fascinated by names. What’s the story behind your brand name?

I wanted to have a name under which we could expand. As of now, we do only wall décor, but in the years to come, we would love to create pieces for every corner of the interiors that people inhabit.

Which are your best selling products?  

Many of our products are popular. That said, our custom made wall frames are most popular.

What kind of people do you create your products for?

Tasteful and open-minded folk who love handmade antiques and look for a personal touch in the purchases they make will appreciate Every Corner.

What are the challenges you face in connection with achieving your goals? 

Today’s world has become very competitive. This places great demands on us. We have to keep experimenting with our products. We have to stay updated. We have to know what’s new and what’s trending. This is hard work. And we enjoy it.  

Where do you see your brand three years from now?

We see Every Corner as a trusted and reliable home decor partner that enhances the spaces you live in and nurtures fond memories for generations to come.

What would you be doing if you weren’t doing this?

I am addicted to being creative. So I guess if not Every Corner, I’d be living my life as a freelance graphic designer.  

Visit the Every Corner Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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