Meet the Maker: Priyanshi Mehta – Rossoyuki

Some say Priyanshi Mehta designs bags. But that’s far from the complete story. For what she really does is design the art of ethical pleasure and fashionable dreams. And she does it through Rossoyuki. So who is Priyanshi Mehta? And what is Rossoyuki?

Some say Priyanshi Mehta designs bags. But that’s far from the complete story. For what she really does is design the art of ethical pleasure and fashionable dreams. And she does it through Rossoyuki. So who is Priyanshi Mehta? And what is Rossoyuki?

How it all began

Priyanshi Mehta is the founder and creative director of a big idea called Rossoyuki. Rossoyuki is a range of bags intricately woven by skilled artisans using fine Gutermann thread on a bed of the finest microbeads from Japan, embellished with Swarovski crystals, and wrapped in a package of cruelty-free practices. In a nutshell, Rossoyuki personifies the art of high fashion with a touch of eclectic elegance.

Priyanshi – Founder and Creative Director, Rossoyuki

Launched in the year 2012, Rossoyuki is a label we’re extremely proud to host on Engrave. Priyanshi and a small team of passionate designers, craftsmen, merchandisers, and marketing personnel work together and hard to bring the label to you and the world. The product is made in Mumbai and infused with internationalism that makes it a cut above the ordinary. We think you should get to know it and Priyanshi better. Let’s meet them.

What’s in the name

The name Rossoyuki is an interesting one. One look at it and you might guess it has Italian and Japanese roots – it does. We asked her why this combination of words and countries for something so well made in India.

Priyanshi told us that apart from being a home-grown brand, Rossoyuki amalgamates an international character, design aesthetic, and brand sensibility. This is drawn from the fact that Priyanshi has studied accessories in Milan and Florence. As a consequence, she and her team imbue the product with world class Italian finishing techniques. What’s more, all the beads used in the embroidery are one hundred per cent Japanese. This combination of the occidental and oriental produces their iconic motif – the Red Snowflake or Rosso (red in Italian), the brand colour, and Yuki (snowflake in Japanese), which represents the minuscule beauty of the micro beadwork.

Road ahead for Rossoyuki

Thanks to the influx of competitors that source much cheaper products that are made in China, the unwillingness on the part of many buyers to support the premium quality that is integral to accessories made using cruelty-free practices, and the fact that buyers still need to see superiority in the longevity and craftsmanship of products made by up and coming designers in India, building brand Rossoyuki is proving to be a extremely challenging. This doesn’t faze Priyanshi and her team.

“One of the most important things driving Rossoyuki, apart from love, is a burning desire to spread the mantra of affordable and luxurious cruelty-free (vegan) accessories in India. As a designer, there is beauty and inspiration everywhere. I am most inspired by cruelty-free designers and traditional Indian weaves, contemporary art and craftsmanship. I see Rossoyuki launching in more cities internationally, an aim that we are steadfastly working on since the past couple of years,” says Priyanshi.

Way to go, Rossoyuki! We’re with you.

Visit the Rossoyuki Shop on Engrave

To read stories about all our makers click here.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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