Meet the maker: Raahul Khadaliya – Studio ABCD
Started by Raahul Khadaliya, Studio ABCD’s mission is to increase awareness about sustainable development – and this philosophy has given birth to a product development project called ‘The Second Life’.
Studio ABCD’s most characteristic feature is also its most outstanding feature – the aim and ability to work and create sustainably. ABCD, an abbreviation for A Basic Concept Design, is a design consulting agency that started four years ago and from that point on, they have constantly aimed at protecting the environment from the evils of industrialization. They currently focus their energies into recycling and upcycling scraps with the help of block printing, creating stationery, wrapping paper, chandeliers and overall feel-good products.
Started by Raahul Khadaliya, Studio ABCD’s mission is to increase awareness about sustainable development – and this philosophy has given birth to a product development project called ‘The Second Life’. “We seem to have lost our way in the process of capitalism and globalization”, he says. Over time, he has come to believe that the human appetite for greed has ruined the balance there once was in nature. ABCD is his step towards contributing to the restoration of this lost balance.
The Second Life products are designed and created to promote the ideas of sustainable impact through minimal use of energy, eco-friendly materials, sustainable ideologies like reuse and recycle. This products are made and produced by various small scale vendors and NGO workers to provide livelihood opportunities. Each product has it’s own story of raw materials, design idea, usage and production process, energy efficient production, ethical employment embedded to it’s core thinking.
Old Newspapers upcycled into Gift Wrapping Paper
Waste from Printing Units upcycled into Lamps
Post Printing Waste upcycled into Notebooks
Film Posters upcycled into Envelopes
Paper Margins upcycled into Notepads
Printing Press Leftovers upcycled into Progress Report Notebooks
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