Meet the Maker – Rachna Sharma: Meri Rachna

Meri Rachna is a designer and creator of Blue Pottery working diligently with skill and imagination to revive this beautiful art. Discover their world.

Meri Rachna is a designer and creator of Blue Pottery working diligently with skill and imagination to revive this beautiful art. Meri Rachna is based out of the ancient and historic pink city of Kings, Jaipur. Meri Rachna is owned by Rachna Sharma (55) – Head of Design & Production. The artisans she works with are Sita Ram (42) and Mukesh (27). We chatted with Rachna about Meri Rachna. It made for a fascinating conversation. You are cordially invited to it. Welcome.


What were you doing before you started doing this?

Before I started Meri Rachna, I was working as a teacher in Jaipur.

Why did you choose to do what you do?

Blue Pottery is a really beautiful and unique Art. We have seen it heading towards extinction over time. We always wanted to do something to save and promote it. Keeping this in mind, we started Meri Rachna. Our objective is to restore the fine art of Blue Pottery to its former glorious state and help reach this fine art to more people around the world.

We are fascinated by names. What’s the story behind your brand name?

The name MERI RACHNA came from my name. It signifies that we are working towards introducing new designs in an art that is something different from the traditional patterns and designs.

Which are your best selling products?

Our Wall Plates are our best sellers.

What kind of people do you create your products for?

We try to reach out to customers with a taste for fine art and India’s cultural heritage. Our products will appeal to people that admire the fine art of creativity. Put simply, our aim is to reach the people who admire and understand Art.


What are the challenges you face in connection with achieving your goals?

The biggest challenge we face is that since Blue Pottery is a dying art, there are only a few artisans left and the new generation is not willing to take it up. As a result, production capacities are very low.


Where do you see your brand three years from now?

Three years from today, we see ourselves as the one-stop shop for all the Blue Pottery you desire. In addition, we also wish to promote other arts that are on the verge of extinction.

What would you be doing if you weren’t doing this?

I would be teaching.

 

Visit Meri Rachna Shop on Engrave.in

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

1 Comment

  1. Avatar
    Floranet July 23, 2019

    Creative Writing!! Continue your great work.

    Reply

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