Meet the Maker: Radhika Dang – Wildflower Naturals

Wildflower Naturals is an all-natural, artisinal and vegan brand that’s committed to holistic beauty and well-being.

Wldflwr Ntrls (Wildflower Naturals) is an all-natural, artisinal and vegan brand that’s committed to holistic beauty and well-being.” –  Radhika Dang, Founder, Wildflower Naturals

Our Makers are talented people. We meet them every week. They share their stories with us. We bring them to you. Every week. This week’s Maker is the very refreshing Wildflower Naturals. Let’s get acquainted.

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Founder – Radhika Dang

Where are you located?

We are located in Gurgaon.

 

What were you doing before you started doing this?

I was a Senior Content Producer at National Geographic Channel India. I was into TV production for a decade before I ventured into Wildflower full time.

 

Why did you choose to do what you do?

I have always had a constant desire to push the envelope of well-being, to explore newer and exciting avenues for natural healing, to embrace my own unique body, to help and empower people for the same.

In 2014, I was working for a London based health channel. One of my shows took me on a deep dive into the world of Ayurveda. This led to a trip to Kerala to study for a couple of months and create and curate wonderful recipes. When I came back, I started sharing this knowledge freely on FB groups and making DIY beauty products. This sparked an interest that eventually led to the creation of two brands.

We are fascinated by names. What’s the story behind your brand name?

Wldflwr Ntrls, as the name suggests, is a natural bodycare brand. We decide to omit the vowels as a message that we are only adding what’s necessary for absolute well-being, no toxic chemicals… just the raw essence.

Also, Wildflower, because each of these flowers is unique, just like out body. We wanted to celebrate individuality, and drive home the message that we are all be-YOU-tiful.

 

Which are your best selling products?

The face mists, body scrubs, licorice face scrub, and the skin rejuvenation cream.

 

What kind of people do you create your products for?

We are catering to a growing community of conscientious people who are questioning what’s going into the products, people committed to overall well-being; as opposed to buying into a myopic idea of beauty.

What are the challenges you face in connection with achieving your goals?

Creating awareness in a crowded market and carving a niche in a market where new brands are mushrooming everyday. 

 

Where do you see your brand three years from now?

We see ourselves as one of the trailblazers of the green beauty revolution. We will be one of the few brands constantly pushing the envelope for well-being, never settling for mediocrity, creating new green beauty trends, and consistently serving people.

 

What would you be doing if you weren’t doing this? 

I would be a green beauty writer and influencer in the natural well-being space.

 

Visit the Wildflower Naturals Shop on Engrave.in

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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