Meet the Maker: Ranjini Nair – ta.da
ta.da is a ceramic tableware brand. It celebrates beautiful imperfections. We invite you to get to know them.
ta.da is a ceramic tableware brand. It celebrates beautiful imperfections. All the designs are hand drawn. ta.da is based out of Bangalore. It was founded by Ranjini Nair. To help you get to know our Makers better, as part of our long running Meet the Maker series of conversations, we chatted with Ranjini Nair about ta.da. We invite you to the conversation. It makes for interesting reading. Welcome.
What were you doing before this?
I am a Graphic Designer/Art Director by profession. I have worked with a number of reputed multinational Advertising Agencies.
Why did you choose to do what you do?
I love to doodle and have always wanted to explore it in some medium. I stated doodling on t-shirts, but I got bored with that. I thought working on ceramic will be more fun. It is.
We are fascinated by names. What’s the story behind your brand name?
We wanted our name to be quirky and memorable; something that would put a smile on people’s faces. We explored many names. Then we decided to mix and match names. ‘ta’ is from Tasha and ‘da’ from Darsh – they are my kids. Happily, it sounds cute, unique, and fun, just like my kids.
Which are your best selling products?
From our initial collection, Marigold fields, Canisters, and Westerly Winds were favourites. That said, Christmas from the 2018/2019 was the best seller.
What kind of people do you create your products for?
Our target audience comprises people who like offbeat, contemporary, and quirky stuff. People who welcome change. People who can throw in fuschia colours into a room and still make it aesthetically appealing. People who appreciate fine art. And people who know how to make anything look great in their spaces.
What are the challenges you face in connection with achieving your goals?
Our biggest challenge is people’s perception of what is costly. Few seem to understand the effort involved in this entire process.
Where do you see your brand three years from now?
We want to be known for beautiful custom design, be it for your home or gifting purposes. Our vision is to design personalized tableware for hotels, cafes, and pubs.
What would you be doing if you weren’t doing this?
A designer is what I was, am, and will always be. It’s what I love doing and do best.
Visit the ta.da Shop on Engrave.in