Meet the Maker: Reshma Chhabria Kumar – HIIH

Every piece in an environment has a purpose, and it must be well selected, well crafted, and beautiful - HIIH. Get to know them better.

HIIH is an idea and brand inspired by Japanese simplicity and design details, crafted by both, Indian and Japanese artisans.

 

HIIH believes that every piece in an environment has a purpose, and that it must be well selected, well crafted, and beautiful. 

 

This is the product of the desire to create those individual pieces, that make up the whole, and what we think most definitely makes the whole greater than the sum of its parts! 

 

HIIH offer accesories for interiors and believe design is in the details. It was founded by Interior Designer Reshma Chhabria Kumar, who has nearly 15 years of experience. in the field.

 

HIIH is based out of Tokyo and Mumbai. Their range of products reflect a sophisticated mix of Japanese aesthetics along with Indian values, materials, and intricacy.  

 

To help you get to know our Makers better, as part of our long running Meet the Maker series of conversations, we chatted with Reshma about HIIH. The conversation took us to some interesting places. We invite you tto it. Welcome.

What were you doing before you started doing this?

Interior Design from 2001 – 2015

 

Why did you choose to do what you do?

During my Interior Design practice, I saw we didn’t have a lot of home décor brands and options available. Whenever a client was told this can be made, they always had doubts, as Indian craft was too Indian to fit into every space. The idea behind HIIH was to channelize the skill we see in artisans to a more modern concept. 

We are fascinated by names. What’s the story behind your brand name?

The full form is House to Homes 

To make a house a home, we all need to fill it with items that have a story to tell. What’s more, these should be very personal to our style. 

 

Which are your best selling products?  

In categories, our candle stands, cushion covers, and tableware do the best. The aqua colour is something people recognize our brand by. Plus our Japanese pottery are strong brand identifiers. 

What kind of people do you create your products for? 

Everyone who has a certain love for well-designed, good quality product.  In other words, people who like surrounding themselves with the finer things in life. 

 

What are the challenges you face in connection with achieving your goals? 

Sometimes storytelling as a brand that is important is a challenge. Also, price points, as people generally take a while to understand the difference between handmade and mass produced in China. 

Where do you see your brand three years from now?

With an overall awareness to quality difference and people now becoming more and more aware of sustainability and conscious buying, we definitely see growth. Hopefully, our second store should not be far away.

 

What would you be doing if you weren’t doing this? 

Maybe still practicing interior design, as creativity doesn’t just go away. It seeks an outlet.☺

Visit the HIIH Shop on Engrave.in

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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