Meet the Maker: Samkit and Namrata Jain – Home Artisan

Designers, curators, and creators of modern yet timeless home décor products, is how the founders of Home Artisan, Namrata Jain and Samkit Jain, describe their baby.

Designers, curators, and creators of modern yet timeless home décor products, this is how the founders of Home Artisan, Namrata Jain (29) and Samkit Jain (29), describe their baby. Located in New Delhi, Home Artisan’s products can be found in cities around India. We chatted with them in order to get to know Home Artisan better. You are cordially invited to the conversation.  

What were you doing before you started doing this?

After completing my MBA from Indian School of Business, Hyderabad, I (Samkit) was working as a Research Director at an American firm in Gurugram. Namrata, on the other hand, was a currency derivatives trader and a business research analyst, before she started a restaurant in Delhi’s iconic Hauz Khas Village. Subsequently, We (Namrata and Samkit) founded Home Artisan.

Why did you choose to do what you do?

Post our marriage, while doing up our own house, we struggled to find décor items that would help us personalize our space without spending a bomb. We ended up buying most of it during our travels outside the country. The experiencing of picking and choosing products for our house is something we thoroughly enjoyed. We felt that like us, there might be other people facing a similar challenge. We decided to address this challenge by founding Home Artisan and setting out to do something we truly enjoyed for ourselves and for a living.

We are fascinated by names. What’s the story behind your brand name?

An artisan is guided by a singular passion – a relentless pursuit of mastery of his or her craft. That is a value that strongly resonates with us. We go to extraordinary lengths in the pursuit of our passion: helping others craft beautiful homes. This pursuit led us to the name ‘Home Artisan’.

Which are your best-selling products?  

This one is a tough one. So far all our products have been selling well, but, I suppose, the bestsellers have been candleholders, lanterns, and bed sheets.

What kind of people do you create your products for? 

We create products for a discerning Indian audience that appreciates eclectic and modern décor products; someone who is tired of choosing between out-of-reach global brands and poorly-crafted knock-offs and substitutes from local stores.

What are the challenges you face in connection with achieving your goals? 

The biggest challenge has been staying focused – there are so many options and so many directions in which we could go, we have to be very selective about what we do and, more importantly, not do. Truth be told, we spend more time deciding on the things we don’t want to do. That’s our ethos and that’s the culture we are trying to build – meticulous, considered, and focused.

Where do you see your brand three years from now?

We want to create a distinct identity for Home Artisan with our customers – to the extent that just by looking at one of our designs, you’d instantly be able to recognize it as a Home Artisan creation. That takes a level of consistency and perseverance that only the best companies are known for, and that’s something we’re striving towards.

On the business end, we want to be everywhere our customers are. That means growing our online presence to such an extent that we are accessible to everyone, irrespective of where they are in the country. That apart, we are also keen on building an offline presence for Home Artisan lovers that are seeking a more personalized and hands-on service experience.

What would you be doing if you weren’t doing this?

If we weren’t doing this, I guess we would have been trying to figure out a way to start doing this!

Visit the Home Artisan Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

1 Comment

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    ASHWANI GARG October 12, 2019

    Good collection


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