Meet the Maker: Shalini Wadhwani – PaperRazi

“8 number born people are considered as creative people, therefore something in creative field.” –  Shalini Wadhwani, Founder, PaperRazi

 

Our Makers are talented people. We meet them every week. They share their stories with us. We bring them to you. Every week. This week’s Maker is the very interResting, PaperRazi.

 

Please describe your brand in not more than 10 words

PaperRazi is all about personalization with an edge.

 

Where are you located?

Mumbai

 

How many (if more than one) members make up your team? Their names and age, please.

None except me. I am Shalini Wadhwani. 

 

What were you doing before you started doing this?

I spent an eventful and memorable 18 years of Media and 2 gorgeous ones in Home Décor Entrepreneurship.

 

Why did you choose to do what you do?

This is my hobby and passion. A few years back, my dear friend Tina introduced me to personalised envelopes and pushed me to start my own, as I used to design the invitation cards (birthdays) for my friends’ parties. Soon I started and introduced Cash Envelopes, Gift Stationery Kits, Notecards, Notepads, Notebooks, Artbooks etc. Thus, a passion and hobby has become a challenging and learning vocation. I am grateful.

 

We are fascinated by names. What’s the story behind your brand name?

PaperRazi – Something which is created by paper and followed by paparazzi (media).

 

Which are your best selling products? 

Personalized Stationery Kits, Cash Envelopes, Flat Notecards & Folded notecards. My kits are very popularr at family and corporate events. And yes, Cash envelopes are sold the most on Engrave website. Thank you!

 

What kind of people do you create your products for? 

Families, Entrepreneruers & Corporate clients…good people.

 

What are the challenges you face in connection with achieving your goals? 

Frankly speaking NONE…but yes when printers don’t support fully, it’s total chaos. Haha!

 

Where do you see your brand three years from now?

Personalised gifting is not a preferrred choice of gifting by all. Very few people appreciate it. But yes, I wish corporate entities get into it to give a great feel of personalisation to employees.

 

What would you be doing if you weren’t doing this? 

“8 number born people are considered as creative people, therefore something in creative field.”

 

Visit the PaperRazi Shop on Engrave.in

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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