Meet the Maker: Shraddha Rajani – Merakicards

From practicing maritime law to crafting happiness with wrapping supplies, stationery, gifts, bags, we chat with Shraddha to capture her incredible journey that resulted in the founding of Merakicards.

From practicing maritime law to crafting happiness with wrapping supplies, stationery, gifts, bags, and the like sounds like quite the leap of faith and imagination. How did Merakicards do it? All this and more we set out to discover in our weekly series Meet the Maker.

Merakicards, to begin with and above all, the makers tell us, is about love. Everything about it is steeped in love. It is sourced with love, handcrafted with love, and presented to you with lots of love.

If you love intimate experiences that are infused with deep affection for craftsmanship and personalisation, you want to get to know the people behind Merakicards better. Welcome.  

Shraddha Rajani

Founder – Shraddha Rajani

Where are you located?

Panjim- Goa

How many members make up your team?

Three, Agatha D’souza- 45, Riya Naik- 21, and Laxmi- 20


Shraddha’s Team – Riya Naik and Agatha D’souza

Why did you choose to do what you do?

Circumstances required a move back to Goa, I Did not wish to practise law in Goa. I was looking to do something creative and more fulfilling and more personal. All of which led me/us to where Merakicards is today.

We are fascinated by names. What’s the story behind your brand name?

Meraki- in Greek means made with love and soul, and leaving a part of yourself in what you do. Also, I wanted the name to start with M and have Mum design the logo. Thus was born Merakicards.

Which are your best selling products?  

Ribbons and Shaker Greetings

What kind of people do you create your products for? 

For the stationery hoarders

What are the challenges you face in connection with achieving your goals? 

When I tell people we are based in Goa, they are full of envy, but the challenges of being outside the business districts or metros are immense and our location means we can’t be in as many things as we’d like to. So, perhaps, our location is our greatest challenge.

Where do you see your brand three years from now?

Perhaps somewhere beyond, I still can’t imagine. In a place where we are expanding into more product categories and doing all we can to fulfill a few of Mum’s dream projects.

What would you be doing if you weren’t doing this?

Practicing Law

Visit the Merakicards Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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