Meet the Maker: Tapaswini Sahoo – Pattachitra

If you haven’t experienced the sublime joys of the fine art of delicate and exquisite handmade paintings in Pattachitra style of Odisha, it’s time you introduced yourself to one of our Makers, Pattachitra and its founder Tapaswini Sahoo.

If you haven’t experienced the sublime joys of the fine art of delicate and exquisite handmade paintings in Pattachitra style of Odisha, it’s time you introduced yourself to one of our Makers, Pattachitra and its founder Tapaswini Sahoo.

Located, in Puri, Odisha, very close to Raghurajpur, the birthplace of the art of Pattachitra, used to teach Electronics at a Govt. Polytechnic before she decided to put that aside and follow her calling. You are cordially invited to get to know her and Pattachitra better. Welcome.  

  

How many (if more than one) members make up your team?

Pattachitra is Tapaswini Sahoo, proprietor, curator and artist, Rosalin Mishra, Logistics Manager, and Prabhu Sundar, Content Marketing Associate.

Rosalin


Prabhu

 

Pattachitra’s Team


Why did you choose to do what you do?

I was always interested in such paintings, which were my hobby. When I took a break from work to become a mother, I got bored and explored the idea of a market for this kind of art. Happily, there existed one and I decided to take the plunge.


We are fascinated by names. What’s the story behind your brand name?

Pattachitra is the name of the art form. It essentially marries two words from Sanskrit: Patta (canvas) and Chitra (art). So that’s the story.

 Behind the Scenes of Pattachitra

Which are your best selling products?

Masks made in papier-mache remain my best-selling product. Enthused by this we’ve started the series (Masks from Ramayana, Mahabharata, and more), and launched wearable mythical masks which may be used for dance performances. 


What kind of people do you create your products for? 

We are here for people who wish to have a piece of ethnic India at home and appreciate the effort that goes into creating each product.

What are the challenges you face in connection with achieving your goals? 

The incidence of customers not accepting Cash on Delivery (COD) items is a problem, because it means we’ve paid for shipping, which no one is going to bear. This is inconvenient and unethical, and hurts a small outfit such as ours.

Where do you see your brand three years from now?

I’d like to add more variety in daily use products like umbrellas, paperweights, wall clocks, and more, to my inventory and probably have my own website and offline store.

What would you be doing if you weren’t doing this?

I’d be envying other mom-prenaurs who are doing something like this. The satisfaction you feel from each sale is immense and can’t be measured in money terms alone.

Visit the Pattachitra Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

0 Comments

No comments!

There are no comments yet, but you can be first to comment this article.

Leave reply

Your email address will not be published. Required fields are marked *

Shares