Meet the Maker: Tarun Sareen – Royal Beans

If you seek to experience the indulgence of fine, quality premium artisan handcrafted chocolates, you should definitely check out Royal Beans, founded by the enterprising Tarun Sareen.

People that seek to experience the indulgence of fine, quality chocolates and are looking to share this experience with their near and dear ones will appreciate the most the pleasures of Royal Beans, Premium Artisan Handcrafted Belgian Chocolates.

Based out of balmy Bangalore, Royal Beans is a five-member team, comprising Tarun Sareen (the founder), Madhavi Anand, Shashi Abrol, Naagrathna, and Apurva (our intern).

Tarun Sareen was a Technical Architect who had worked in few software MNCs for 12 years in various cities (Mumbai, Gurgaon, and Bangalore). He loves exploring food and chocolates. They have much to offer to our consumers, Tarun believes.

He wants to introduce more people to the joys of fine chocolates and confectionaries with an artistic touch. He shared some of his dreams with us. We bring them to you. Welcome.  

Engrave (E): We are fascinated by names. What’s the story behind your brand name?

Royal Beans signifies the Royal, Rich & Luxurious experience that we wish to share with everyone via good quality chocolate and chocolate confectionaries


E: Which are your best selling products?  

We currently have 3 product categories Chocolate Bars, Chocolate Bonbons & 3D Chocolates. Broadly speaking, in these categories, our recently launched chocolate bars (Roasted Almond & Milk Chocolate bar & Afghani Black Raisin & Dark Chocolate bar), as well as our box of 16 artisan chocolate assortments, are the best sellers.

E: What are the challenges you face in connection with achieving your goals? 

Indian consumers including myself have limited knowledge about good quality chocolate. We need people to understand the difference between chocolate with vegetable fat (compound chocolate) as well as chocolates with cocoa butter (pure chocolates also known as couvertures).

Pure chocolates for the obvious reason have a higher price point. Once people appreciate the quality of chocolate, there will be better acceptability of our product at the current price point.


E: Where do you see your brand three years from now?

Three years from now, we would like to open our flagship stores offering more kinds of chocolate & chocolate confectionaries in more adventurous flavors and styles. We would also like to collaborate with other chocolate artisans and bring our consumers newer and more interesting royal chocolate experiences.

E: What would you be doing if you weren’t doing this?

The other thing that fascinates me is the comfort and vibe of a café. If I weren’t doing this, I would be working on opening a café.

Visit the Royal Bean Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.


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