Meet the Maker: Uttara Garg – TangyTinge

Uttara Garg, the founder, describes TangyTinge as handcrafted decor for tasteful homes. We invite you to get to know them better.

Uttara Garg, the founder, describes TangyTinge as handcrafted decor for tasteful homes. To help you get to know our Makers better, as part of our long running Meet the Maker series of conversations, we chatted with Uttara about TangyTinge. We invite you to the conversation. It makes for interesting reading. Welcome.

Please describe your brand in not more than 10 words

TangyTinge is handcrafted decor for tasteful homes.

 

Where are you located?

Bangalore, India

 

How many (if more than one) members make up your team?

 

Currently I run the place on my own. I paint my products, pack them, photograph them, and maintain the inventory. When you work with things that you love, it is hardly work! 

 

Why did you choose to do what you do?

TangyTinge started as a hobby, while I was working as a designer for various corporate entities. I had set up a small home studio and sold hand-painted wall plates. I never really enjoyed working for corporates and quit multiple jobs. Meanwhile, TangyTinge always served as a medium for me to escape for small pockets of time. Eventually, it started gaining momentum. That’s when I decided to quit my job and pursue what I knew was finally the correct choice.

 

We are fascinated by names. What’s the story behind your brand name?

The name Tangy Tinge came about when I was in college and looking for a blog name. At that time, everything was orange in the room – my bedsheet, my jacket, my walls, and the oranges kept on the table. Everything felt like it had a tangy tinge to it. Thus, was born Tangy Tinge. 

Which are your best selling products?  

My best selling products are Fruit of Summer and Summer Olive wooden wall plates.

 

What kind of people do you create your products for? 

I create products for people who love to travel and appreciate handmade products; people who don’t mind splashing colours in their homes.

 

What are the challenges you face in connection with achieving your goals? 

Things like reaching to the right audience is still a challenge, as people do not completely appreciate the effort that goes into handmade creations.

Where do you see your brand three years from now?

My plan is to work for more brands and collaborate with more artists for artworks. I want to diversify my product range and eventually set up a new studio space for TangyTinge.

 

What would you be doing if you weren’t doing this? 

If I weren’t doing this, I would probably be an astronaut!

 

Visit the Tangy Tinge Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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