Meet the maker: Vidushi Gupta Agarwal – élan

élan is a young, fun, brand, which aims to bring vibrant colour into Indian homes in organizing, living and entertaining. Started by Vidushi Gupta Agarwal, it has very interesting, modern products ranging from cake servers and 3-tiered cake stands to cute metal gardening ware, file holders, magnets, and even dabbas!

Vidushi surrounded by her beautiful creations.
Browse her entire collection here.

élan is a young, fun, brand, which aims to bring vibrant colour into Indian homes in organizing, living and entertaining. Started by Vidushi Gupta Agarwal, it has very interesting, modern products ranging from cake servers and 3-tiered cake stands to cute metal gardening ware, file holders, magnets, and even dabbas!

It’s not often that you see colours in functional products in India, a lacuna that Vidushi knew she could explore and tap into. So be prepared for beautiful serveware in aqua, ivory, peach and pink – colours that you can’t help but want to see on your buffet table the next time you entertain. One of the best things about élan is its affordability. In fact, there is a whole range of products priced under INR 500 and they are perfect for giveaways and gifts.

Vidushi has come full circle in her exploration of a suitable medium to create functional pieces. Her family has been in the traditional galvanized sheet metal business for years. She was always keen on starting something on her own, but not with metal. After completion of a Communication Design Course at the Parsons School of Design, New York, and a bit of work experience which she describes as her formative years – she came back to India and dabbled in porcelain and other mediums. After a small online exhibition where she created new designs with metal, she realized she should do more work in this medium. And élan was born.

The serve ware is undoubtedly the range which caught my eye and most appealed to me. As an avid home baker, and someone who participates in charity bake-offs regularly, I thought the 2 and 3-tiered cake stands and trays, servers and other accessories would make wonderful additions to my tea- party tablescapes. I also wasted no time in picking up these beautiful cake servers and trays for my friends. They make the best gift for friends who love to bake or make jewellery (can’t you image baubles displayed on the cake stands?), hold exhibitions, and entertain frequently. And I definitely thought the bird houses would make pretty additions to one’s garden.

I am always fascinated with business names, especially in the art and craft industry. When I asked Vidushi about the story behind the name élan, she said yes she named it élan for the obvious connotations of the word in English, but more importantly, elaan also means ‘a declaration of war…’ in Hindi, a forceful, action-oriented word that resounded totally with her ambition.

élan retails at several brick and mortar shops, as well as online. They recently opened their first store in Delhi, because they wanted people to come in and get ideas on the various ways their products could be put to use. For instance, a tray could be both functional and decorative, and the beautifully arranged showroom would also let you see which colours or wall backgrounds would set these products off optimally. You could also buy élan right here on engrave.in.

Are you the proud owner of an élan product? We would love to hear from you! Do get in touch with us with images of how you have been using your product.

To read stories about all our makers click here.

Sharon Dsouza

Sharon Colaco DSouza is a professional content strategist, and runs a décor and design blog titled 'The Keybunch'. She lives in Pune with her family. She loves to travel and is always on the lookout for ‘treasures’ for her home!

2 Comments

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    Sharon July 25, 2018

    I believe I authored this piece

    Reply

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