Meet the Maker: Yogita Agrawal – Ware Innovations

We chat with Yogita Agarwal, a Forbes 30 under 30 fellow, about her venture, Ware Innovations, a design lab dedicated to exploring different materials to create products and experiences which appreciate the finer details of life.

Ware Innovations is a design lab dedicated to exploring different materials to create products and experiences which appreciate the finer details of life. At Ware, we believe that to truly understand materials and processes it is important to have a first-hand experience of working with them. We place special emphasis on the process of ‘making’. Thus all our products are developed and fabricated in-house from the idea – concept – product by our team of industrial designers. The company was founded in the year 2016 by Yogita Agrawal, an industrial designer from Parsons School of Design New York and a ‘Forbes 30 under 30’ fellow. She was also one of the proud speakers at Design Indaba 2016 where she enlightened the audience with Design ideologies and her future endeavors.

We chatted with Ware Innovations in order to get to know them better. You are cordially invited to the conversation. Welcome.

 

Where are you located?

In the design hub of Mumbai at Raghuvanshi Mills, Lower Parel.

How many (if more than one) members make up your team?

At present, we’re a young, dynamic, hungry, and growing team of 9 people. It comprises Yogita, Amisha, Juhi, Sahiti, Vidhi, Vinayak, Manisha, Prapti, and Darshana.

What were you doing before you started doing this?

I co-founded SoaPen Inc. In America and its sister concern Khello Khillo Design LLP in India, and I taught Design Concepts at ISDI (Indian School of Design and Innovation).


Why did you choose to do what you do?

I am super passionate about product design and curious to explore different materials. These interests drove me to do this and will continue to drive me to do more.

We are fascinated by names. What’s the story behind your brand name?

A “ware” could be any object or product. Thus, open to all product design possibilities.

Which are your best selling products?

Our most popular products are the Spear platter in marble and Tara plates in stoneware ceramics.

What kind of people do you create your products for?

We create our ideas and products for individuals who appreciate well-made products, design details, and unique forms.

What are the challenges you face in connection with achieving your goals?

Our challenges are many. The ones that come to mind immediately are how to meet growing demand since we’re a low-volume wishlist brand.

Where do you see your brand three years from now?

As a brand known for good design, smart product solutions and a clear understanding of materiality.

 

What would you be doing if you weren’t doing this?

I would probably be teaching and working towards doing this.

Visit the Ware Innovation Shop on Engrave.

Avinash Subramaniam

Avinash has been an advertising writer, fiction writer, poetry writer, freelance writer and serial wronger. Other roles he has been in include those of an editor, brand builder, and teacher. His interests include advertising, scrabble, body building, chess, cinema, making money, reading, internet culture, cricket, photography. To hear him air his thoughts, follow him on Twitter @armchairexpert.

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