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Desi Jugaad

New Delhi, Delhi

 
 

Products

Showing 25 products

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  • Looking Glass Mirror Looking Glass Mirror
  • Crayon - Table Lamp Crayon - Table Lamp
  • Ladder Wineholder (Yellow) Ladder Wineholder (Yellow)
  • Shot Light on Fire - Candle Holder Shot Light on Fire - Candle Holder
  • Sparkle On Ottoman Sparkle On Ottoman
  • Belan Wall Hook Belan Wall Hook
  • Upcyled Tripod Table Upcyled Tripod Table
  • Meet The Forker - Ashtray Meet The Forker - Ashtray
  • Roll With It - Serving Platter Roll With It - Serving Platter
  • It's Wine o'Clock Pebble Frame
  • Roped with a Twist - Stool Roped with a Twist - Stool
  • Ladder Wineholder (Red) Ladder Wineholder (Red)
  • Hammock Mid Century Table Lamp Hammock Mid Century Table Lamp
  • Recycled Fork Style Holder Recycled Fork Style Holder
  • Chair-ish Friendship Pebble Frame
  • Hanging Around Photo Holder Hanging Around Photo Holder
  • Ladder Wineholder (Teak) Ladder Wineholder (Teak)
  • Metal Tableware Spoon - Candle Holder Metal Tableware Spoon - Candle Holder
  • Chic Spring Ottoman Chic Spring Ottoman
  • Local Girl Gang Pebble Frame
  • Tartan Ottoman - Stool Tartan Ottoman - Stool
  • Kick The Tyre Bar Stool Kick The Tyre Bar Stool
  • Bend-it-like-a-robot Lamp Bend-it-like-a-robot Lamp
  • Pillared - Tealight Holder Pillared - Tealight Holder
  • Friends, Make Their Own Rules Pebble Frame

Showing 25 products

12 / 24 / 48 /

About Desi Jugaad

Many years ago, innovative Punjabis mounted a diesel-irrigation pump on a steel frame with wheels, creating a vehicle they called ‘Jugaad’. It was ultra-cheap and did not conform to vehicular specifications, but delivered results brilliantly. Over time, ‘Jugaad’ has come to mean grassroots innovation that overcomes constraints. Global management experts also attribute India's rapid economic growth to ‘Jugaad’. All this makes ‘Jugaad’ a quintessentially-Indian phenomenon. And hence “Desi Jugaad’ – the name started by Kritika and Ishita, a Fashion Merchandiser and a Research Analyst respectively. Desi Jugaad gets inspired from the act of taking everyday objects which would otherwise be disposed off without much thought and converting them into functional utility products. Today, our work continues to be inspired by the potential of everyday object to be turned into something quirky, innovative, and artistic for the home. In the process, it's not always about fixing the old and the broken, but about starting over and turning it into something better. In other words, ‘OLD is the new NEW’ at Desi Jugaad.


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